Here's my sketches and mood board that was created for an editorial project a little while ago. The Art Director doesn't mind it when I experiment with other styles (Which is a lot of fun!) but I do include a mood board so he's not surprised at the delivery of the final image. And to give him the chance to say whether or not the style will fit the audience.
Here's the final image. The article was on the 'Blessings of hard work'